Brascol: Mega Polo Moda Mall - Inventory Control and Expedition Agility
Brascol is the biggest wholesaler and distributor of baby and children's fashion in Brazil. In the market for 25 years, the big wholesale also offers to its customer exclusive lines of children's footwear, bed, table and bath products, underwear, beachwear, pregnant underwea, and also accessories, toys and children perfumery. The Brascol Mega Store is located in the MEGA POLO MODA mall, an important region for the fashion market in São Paulo. It impresses for its structure, convenience, attendance and mainly, prices and deadlines. Having an impressive variety of products, Brascol also makes available to its customers the convenience of buying through its exclusive Call Center, where all the purchases are made through a simple telephonic call.
ITAG Tecnologia is where you find all solutions for RFID projects in the same place. ITAG offers all those benefits through its RFID product line, which has many advantages such as: better process quality control, operational cost reduction, avoiding human errors, improved process speed due to their automation and increase in customer satisfaction. As it is a complex technology, there are some difficulties which companies face during the installation of the RFID system. These difficulties end up disencouranging the capitalizing in this area. With this, ITAG appeared, which is the first company in Brazil to offer all necessary resources to the installation of an RFID project. It is considered the first brazilian integrator specialized in textile area to generate the EPCN GEN2 code, homologated by GS1.
About the Solution
The Client: Brascol is the biggest wholesaler and distributor of baby and children's fashion in Brazil. In the market for 25 years, the big wholesale also offers to its customer exclusive lines of children's footwear, bed, table and bath products, underwear, beachwear, pregnant underwea, and also accessories, toys and children perfumery.
Proposed Challenge: Reduce operating costs, decrease merchandise expedition time, precision in inventory conference using RFID technology.
Equipment: EDGE-50 readers, Monostatic Antennas, Shortdipole UHF tags and AT-870 readers.
Solution: Usage of UHF labels and readers to identify products put inside the cart. Handheld readers to increase the process speed of verifying storage and items inside vendor's boxes.
Functioning: The tag is applied to the products in the vendor. When it arrives at the store, the merchandise verification is done through the AT-870 readers, which identify the items contained in the box just by approaching it with the reader. This speeds up the conference process. When the customers take the products from the shelves and put them into the carts, they are verified by the AT-870 reader, speeding up the purchase process, and, after the purchase, the carts go through portals which verify the merchandise through the EDGE-50 reader, which identifies the products associating them to the customer, avoiding errors and speeding the logistic process in 65%, which is better for the customer.
Features / Practical improvements: With this automated system, errors are avoided, the servicing is improved, and the logistic process is faster.
Gains / Benefits: Avoiding product miscarriages, human errors, security is increased, inventory reposition and purchase process are faster.
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Case Datasheet